Google and Facebook are global monopolies that are abusing their power and control against news media around the world. In Canada, they're using their monopoly power to scoop up 80% of online advertising revenues and to free ride on the news content produced by hardworking journalists and publishers across the country.
Real news costs real money to report. But the monopolies are deliberately cutting newspapers off from the sources of revenue to pay for it.
Governments in other democracies are fighting back. In Australia, they're putting in place a comprehensive solution to allow their newspapers to negotiate fair compensation with the monopolies. They're doing it with support from all the main political parties.
The Australian approach is the perfect solution for Canada. It levels the playing field – and does so without relying on government funding or new taxes or user fees. That’s why we are proposing that Canada adopt it.
What Can Publishers Do?
Publishers can download print and digital material below to educate consumers. Choose from print house ads in various sizes or download source files to create your own custom size. Please use the Feedback button at the bottom of the page to let us know when you publish any of the advertising campaigns below.
For more information contact Kelly at firstname.lastname@example.org
Print Advertising Campaigns
July 2021 Campaign
Baseball-style Binding Arbitration
We are expecting the Government of Canada’s release of its “What We Heard” Report on the consultations for new legislation on Digital Platforms. In advance of the release, News Media Canada has developed a full page print ad that seeks to keep the focus on collective negotiation backed-up by the teeth of baseball-style binding arbitration.
This full page print ad should be published before August 7, 2021.
June 9, 2021 Campaign
Open Letter to Prime Minister
This campaign was originally published on June 9, 2021 in newspapers across Canada. Campaign material includes a full page ad (in tabloid and broadsheet format) along with an op-ed piece that was published on the front page or in the Opinion section. Download both pieces by clicking on the links below.
March 2021 Campaign
If Parliament Doesn’t Deliver
This ad campaign, to be launched the week of March 22, includes 3 different pieces of creative. Print ready PDF ad material is available in a variety of sizes (2x4, 4x2, 2x7, 5x5, 10x3, 10x7, 10x15) and InDesign files are also available for publishers who prefer to create custom sizes. Publishers are encouraged to support this campaign with house ads or filler ads whenever possible.
April/May 2021 Campaign
Search is Search. News is News.
This ad campaign, to be launched Monday April 26, includes 3 different pieces of creative. Print ready PDF ad material is available in a variety of sizes (2x4, 4x2, 2x7, 5x5, 10x3, 10x7, 10x15) and InDesign files are also available for publishers who prefer to create custom sizes. Publishers are encouraged to support this campaign with house ads or filler ads whenever possible.
June 2021 Campaign
Davids vs. Goliaths
To be launched May 29, this ad campaign includes three different pieces of creative. Print-ready PDF ad material is available in various sizes (2x4, 4x2, 2x7, 5x5, 10x3, 10x7, 10x15), and InDesign files are also available for publishers who prefer to create custom sizes. Publishers are encouraged to support this campaign with house ads or filler ads whenever possible.
Publishers are provided with different ways to participate in the Disappearing Headlines campaign. Source files (InDesign) are available for download to create custom sizes. Ad material for all options can be downloaded (bottom banner, full page open letter and op-ed copy). Op-ed is also available to download under Editorial Support.
- False front page with bottom banner + full page open letter on page 2
- Full page open letter on any page
- Publish open letter as op-ed with credit
View our selection of editorial cartoons and sample op-ed pieces created for Levelling the Digital Playing Field. Use them with credit or as inspiration to create your own. Click DOWNLOAD below to access cartoons and editorial pieces.
President/CEO, News Media Canada
Articles by News Media Canada
Time to Put a Filling in Truth Decay - Download
Time for Canada to Level the Digital Playing Field - Download
Google and Facebook Are a New Threat; and Canada Needs New Weapons to Fight Back - Download
Facebook Blackmail - Download
The Tech Industry’s
Disinformation Campaign -
Disappearing Headlines: An Urgent Letter to the
Government of Canada - Download
Jamie Irving, VP
Brunswick News Inc.
Articles by Jamie Irving
Government inaction has cost news publishers - Download
Google and Facebook Revive a Medieval Practice
for the 21st Century - Download
The Failure of Local News Left a Gap for Google and Facebook - Download
Don't Let the Spinning Fool You -
Capitol Insurrection and Local News -
Levelling the Digital Playing Field -
Articles by Michael Lagacé
Guarantor of Canadian democratic institutions - Download
Jerry Dias, National President
Articles by Jerry Dias
Levelling the Digital Playing Field -
Articles by Brenda Schimke
21st Century Robber Barons -