Publisher Resources
The Issue
Google and Facebook are global monopolies that are abusing their power and control against news media around the world. In Canada, they're using their monopoly power to scoop up 80% of online advertising revenues and to free ride on the news content produced by hardworking journalists and publishers across the country.
Real news costs real money to report. But the monopolies are deliberately cutting newspapers off from the sources of revenue to pay for it.
Our Solution
Governments in other democracies are fighting back. In Australia, they're putting in place a comprehensive solution to allow their newspapers to negotiate fair compensation with the monopolies. They're doing it with support from all the main political parties.
The Australian approach is the perfect solution for Canada. It levels the playing field – and does so without relying on government funding or new taxes or user fees. That’s why we are proposing that Canada adopt it.
What Can Publishers Do?
Publishers can download print and digital material below to educate consumers. Choose from print house ads in various sizes or download source files to create your own custom size. Please use the Feedback button at the bottom of the page to let us know when you publish any of the advertising campaigns below.
Print Ad Campaigns | Digital Ad Campaigns | Editorial Support | Feedback
For more information contact Kelly at klevson@newsmediacanada.ca
Print Advertising Campaigns
Parliament Delivers
Coming Soon!
March 2021 Campaign
If Parliament Doesn’t Deliver
This ad campaign, to be launched the week of March 22, includes 3 different pieces of creative. Print ready PDF ad material is available in a variety of sizes (2x4, 4x2, 2x7, 5x5, 10x3, 10x7, 10x15) and InDesign files are also available for publishers who prefer to create custom sizes. Publishers are encouraged to support this campaign with house ads or filler ads whenever possible.
Publishers are provided with different ways to participate in the Disappearing Headlines campaign. Source files (InDesign) are available for download to create custom sizes. Ad material for all options can be downloaded (bottom banner, full page open letter and op-ed copy). Op-ed is also available to download under Editorial Support.
- False front page with bottom banner + full page open letter on page 2
- Full page open letter on any page
- Publish open letter as op-ed with credit
Digital Advertising Campaigns
Parliament Delivers
Coming Soon!
March 2021 Digital Campaign
If Parliament Doesn’t Deliver
This digital ad campaign, to be launched the week of March 22, includes 3 different pieces of animated creative in both leaderboard and big box formats. Digital material includes GIF, MOV and PSD files. Link all digital ads to www.levellingthedigitalplayingfield.ca.
Link all digital ads to www.levellingthedigitalplayingfield.ca.
Link all digital ads to www.levellingthedigitalplayingfield.ca.