Publisher Resources

The Issue

Google and Facebook are global monopolies that are abusing their power and control against news media around the world.  In Canada, they're using their monopoly power to scoop up 80% of online advertising revenues and to free ride on the news content produced by hardworking journalists and publishers across the country.

Real news costs real money to report.  But the monopolies are deliberately cutting newspapers off from the sources of revenue to pay for it.

Our Solution

Governments in other democracies are fighting back.  In Australia, they're putting in place a comprehensive solution to allow their newspapers to negotiate fair compensation with the monopolies. They're doing it with support from all the main political parties. 

The Australian approach is the perfect solution for Canada.  It levels the playing field – and does so without relying on government funding or new taxes or user fees.  That’s why we are proposing that Canada adopt it. 

What Can Publishers Do?

Publishers can download print and digital material below to educate consumers.  Choose from print house ads in various sizes or download source files to create your own custom size.  Please use the Feedback button at the bottom of the page to let us know when you publish any of the advertising campaigns below.

Print Ad Campaigns  |  Digital Ad Campaigns  |  Editorial Support  |  Feedback

For more information contact Kelly at klevson@newsmediacanada.ca

Print Advertising Campaigns

June Campaign – Parliament Delivers
Coming Soon!

March 2021 Campaign
If Parliament Doesn’t Deliver

This ad campaign, to be launched the week of March 22, includes 3 different pieces of creative.  Print ready PDF ad material is available in a variety of sizes (2x4, 4x2, 2x7, 5x5, 10x3, 10x7, 10x15) and InDesign files are also available for publishers who prefer to create custom sizes.  Publishers are encouraged to support this campaign with house ads or filler ads whenever possible.

April Campaign – Search is Search – News is News
Coming soon!

May Campaign - David vs. Goliaths
Coming soon!

Digital Advertising Campaigns

June Campaign – Parliament Delivers
Coming Soon!

May Campaign - David vs. Goliaths
Coming soon!

March 2021 Digital Campaign
If Parliament Doesn’t Deliver

This digital ad campaign, to be launched the week of March 22, includes 3 different pieces of animated creative in both leaderboard and big box formats.  Digital material includes GIF, MOV and PSD files. Link all digital ads to www.levellingthedigitalplayingfield.ca.

April Campaign – Search is Search – News is News
Coming soon!

Editorial Support

View our selection of editorial cartoons and sample op-ed pieces created for Levelling the Digital Playing Field. Use them with credit or as inspiration to create your own.  Click DOWNLOAD below to access cartoons and editorial pieces.

Headshot - John Hinds

Facebook Blackmail
John Hinds
President/CEO, News Media Canada

Headshot - John Hinds

The Tech Industry’s
Disinformation Campaign 
John Hinds
President/CEO, News Media Canada

Headshot - John Hinds

Disappearing Headlines: An Urgent Letter to the Government of Canada
John Hinds
President/CEO, News Media Canada

The Failure of Local News Left a Gap for Google and Facebook
Jamie Irving, VP
Brunswick News Inc.

Don't Let the Spinning
Fool You
Jamie Irving, VP
Brunswick News Inc.

Capitol Insurrection and Local News 
Jamie Irving, VP
Brunswick News Inc.

Levelling the Digital Playing Field
Jamie Irving, VP
Brunswick News Inc.

Guarantor of Canadian
democratic institutions
Michel Lagacé
La Liberté

Levelling the Digital Playing Field
Jerry Dias, National President
UNIFOR

21st Century Robber Barons
Brenda Schimke
ECA Review

Headshot - John Hinds

John Hinds
President/CEO, News Media Canada

Articles by John Hinds

Google and Facebook Are a New Threat; and Canada Needs New Weapons to Fight Back - Download

Facebook Blackmail - Download

The Tech Industry’s 
Disinformation Campaign 
Download

Disappearing Headlines: An Urgent Letter to the
Government of Canada - Download

Jamie Irving, VP 
Brunswick News Inc.

Articles by Jamie Irving

Google and Facebook Revive a Medieval Practice
for the 21st Century - Download

The Failure of Local News Left a Gap for Google and Facebook - Download

Don't Let the Spinning Fool You - 
Download

Capitol Insurrection and Local News -  
Download

Levelling the Digital Playing Field -  
Download

Michel Lagacé
La Liberté

Articles by Michael Lagacé

Guarantor of Canadian democratic institutions  - Download

Jerry Dias, National President
UNIFOR

Articles by Jerry Dias

Levelling the Digital Playing Field - 
Download

Brenda Schimke
ECA Review

Articles by Brenda Schimke

21st Century Robber Barons - 
Download


Editorial Cartoons

Feedback

Need help? Click the button below to get in touch.  And don’t forget to let us know when you publish any of the advertising campaigns.